JUICY, TASTY AND HOT
BUT ENOUGH ABOUT THE DESIGN
Burritos & Blues is a Dublin institution, serving Mexican food long before the burrito rush of the last few years. They came to us to help reinvigorate the brand and bring it to a younger audience. We designed a fun, hand-drawn logo with elements of mexicana, and a nod to the food and music theme of the restaurants.
The menu needed to introduce the concept of assembling a Burrito to an audience that might not be familiar with it. We designed icons for each ingredient and displayed them in a backlit board behind the food counter.
THE BLUES PART
We also made a giant 4 meter diameter vinyl record to hang on the wall, why wouldn’t we? Along with the music played in the restaurant, we wanted a visual link to the blues part of Burritos & Blues.
FOR THE FLAGSHIP RESTAURANT ON ANNE STREET IN DUBLIN
We designed vibrant installations to bring the walls to life. The wall mural covers 20 meters of wall with all manner of mexicana, day of the dead references, and food, food, food. It looks like a Mexican food fight. With tequila.
The Burritos & Blues project was huge fun. We got to communicate vibrancy and energy through the use of colour and imagery. We fed off our client’s energy and they trusted us with their brand. We think it came out ok.