A sports event company needs a lean design. The backbone of the website is powered by a custom content management system built from the ground up using the ‘Ruby on Rails’ platform. This way we can quickly add / edit / categorise event text and photography through a simple but efficient interface, and the browser can render the dynamic content quicker.
Titan have a catalogue of powerful images from their events that we chose to display full-screen on the home page, overlaid with a minimal navigation. We wanted users to get to the ‘events’ page with as few clicks as possible, and on mobile devices we skipped the homepage altogether and went straight to ‘events’. We kept the navigation simple by keeping all of the events listed on the next page.